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Aurevity Research monitors your competitors and market in the background. Axis — your dedicated AI analyst — writes you a sharp, calm briefing whenever something meaningful changes. Reply with a question; get an answer back.
Pricing shift at Northwind — and what it telegraphs
Northwind raised entry tier 22%, deprecated the free trial, and quietly added an enterprise tab…
Hi Sara —
Northwind made three coordinated changes overnight. Each is small on its own; together they look like a deliberate move up-market.
- Pricing. Starter $29 → $39/mo. Free trial removed.
- Positioning. Homepage hero now leads with “for finance teams.”
- Hiring. Three new enterprise AE roles posted in 48 hours.
What it means. They're defending margin and qualifying out SMB. Your wedge with self-serve buyers just got cheaper to win.
What I'd do this week. Push a “simpler, still free to try” comparison page within 7 days. I drafted one — reply with “draft it” and I'll send copy.
— Axis
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